Creating a fake identity on a social network account, usually a dating website, to target a specific victim for deception.
Catfishing (Wikipedia)
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Nev Schulman is the executive producer and host of MTV's Catfish.
Catfishing is a deceptive activity where a person creates a sockpuppet presence or fake identity on a social networking service, usually targeting a specific victim for abuse or fraud. The practice may be used for financial gain, to compromise a victim in some way, or simply as forms of trolling or wish fulfillment. Catfishing media has been produced, often featuring victims who wish to identify their catfisher. Celebrities have been targeted, which has brought media attention to catfishing practices.
